The Frederik Hendriklaan
The Frederik Hendriklaan is one of the most beautiful streets in The Netherlands. The lane is approximately 800 meters long with a large variety of shops in the categories of food, non-food and restaurants. On both sides of the lane there is a huge variety of shops to meet one's daily needs. The street is comprised of a variety of approximately 125 shops. The wide range of shops includes: Leisure, hobby shops, home furnishings, bedroom accessories, gifts, food, drink, offices, travel agencies, and much more.
The majority of the businesses located in The Frederik Hendriklaan are independently owned establishments, a few are chain stores or franchises, and a small number are head offices. So, the small, independent entrepreneur is well represented and often highly specialized. It is noteworthy that 67% of the businesses have been established for more than 10 years in "the Fred" (as the Frederik Hendriklaan is referred to by natives of The Hague, or "Haagenaars")The strong attraction of the Fred lies in the fact that the selection of what the shops have to offer runs deep and wide. The extensive know-how, personalized approach of the personnel, and the quality and diversity of the products stand central. It is with good reason, that there is a huge clientele. Many of the shops in the Fred have been awarded highly sought after national prizes.
Taking the food shops into consideration, we can accurately refer to the Fred as "the fresh street" of The Hague.The Fred is unsurpassed in the number of national prizes which have been awarded to its shop owners. In this year alone, three shops have already competed and been awarded 1st prizes. These shops are not "one hit wonders". They have previously been nominated, boasting several gold medals, as well as second prize awards.
The Fred celebrates its Fresh Year, with, for example "de Kaasspecialist" having been voted best specialty cheese shop in The Netherlands. "Simon de Vogel Traiteur en Specialiteiten" has thrice been awarded gold medals for best specialty catering shop in The Netherlands, and the vegetable shop "Koot" was crowned best vegetable shop in the country. These shops have all been chosen by the umbrella of the branch organizations.
The Fred is a unique shopping street which lies in the Statenkwartier of The Hague. It possesses an old world charm with its beautiful façade and stately architecture. It is situated between the many embassies, the Omniversum, the Museon, Gemeentemuseum Den Haag (The Hague's Municipal Museum), The Netherlands Congress Center, and Madurodam. Additionally, there are several hotels in the area, and on the Fred itself, which help to assure that the many visitors can find their way to the Frederik Hendriklaan
If one is seeking a delicious lunch, mortgage advice, a bouquet of flowers, clothing, home furnishings, office supplies, or a special coffee, the Fred is the place to find it .One will be surprised by the diverse possibilities which the exclusive shops on the Fred have to offer. It is often said, and with good reason, that the Fred is The Hague's premier shopping street.
On the Shop Owner's page, you can see all of the shops which are on the Frederik Hendriklaan.
All of these shops are members of the Shop Owner's Association.
